Strategic Growth Consultancy

We translate insight into decisive action.

Most businesses don't lack data. They lack clarity on what truly matters and the confidence to act on it. We exist to change that.

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25+ Years Combined Experience
4 Continents
2026 Founded

What We Do

Built to close the gap
between knowing and doing.

Insight sits in decks. Decisions stall. Opportunities are missed. Growth slows. Dual-inQ brings together two disciplines that rarely carry equal weight: deep insight expertise and real-world marketing leadership shaped by commercial accountability.

Our Method

The 4i's Framework

Together, we ensure the diagnosis is right and the action is viable.

01

Interrogate

We cut through noise, bias and assumption to expose what you think you know — and where those assumptions may be leading you wrong.

02

Interpret

We distil what actually matters. Not all signals are equal — we find the insight that changes decisions, not just confirms them.

03

Influence

We shape the decisions that determine direction. Strategy without influence on the room is just analysis. We ensure the findings land.

04

Implement

So it lands in the real world. We work with your teams to translate direction into action that holds under commercial pressure.

IQ™

The Insight Quotient™

Turning information into decisive, effective action.

When your Insight Quotient is strong, it acts as a multiplier — sharpening decisions, accelerating execution and unlocking growth. Because insight alone doesn't drive performance. What you do with it does.

Who We Work With

We work with businesses
at critical moments.

If you're looking for more data, we're probably not the right partner. If you're looking for clarity, direction and the confidence to act, we should talk.

Growth has stalled or become unclear

When momentum is lost and the standard playbook has stopped working, we help you diagnose what's actually changed and where the real opportunity sits.

High-stakes strategic decisions

Major investment, brand repositioning, market entry — decisions where the cost of an unchallenged assumption is too high to accept. We provide the external rigour good governance demands.

Innovation and market expansion

Exploring new product territories, categories or geographies. We combine foresight, consumer understanding and commercial realism — particularly across Africa and high-growth emerging markets.

Alignment and direction are missing

When leadership teams are working from different assumptions or the strategy isn't translating into action, we help create the shared clarity that allows execution to begin.

Our Approach

Simple. Not easy.

We are collaborative, not disruptive. Evidence-led, not opinion-led. Commercially grounded — we understand what actually survives in the market.

Step 01

Interrogate

Map and expose every assumption behind the investment or strategic thesis. Most decisions are made on assumptions presented as fact. We find them.

Step 02

Test

Check assumptions against category, consumer and commercial reality. Where the evidence is strong, we say so. Where it isn't, we say that too.

Step 03

Stress-Test

Model scenarios. What must be true for this to work? What happens if those conditions don't hold? We surface the risks your internal teams are too close to name.

Step 04

Recommend

Deliver clear pathways with conditions, risks and leading indicators. Not a volume of data requiring further interpretation — a clear basis for action.

The Team

Two disciplines.
One clear output.

Dual-inQ was founded by Gillian Skinner and Erica Fourie — two senior leaders who spent decades operating at the sharp end of growth decisions across global markets.

Gillian Skinner, Co-Founder Dual-inQ

Gillian Skinner

Co-Founder · Commercial Leadership

The commercial reality check.

20+ years building, renovating and scaling consumer brands across spirits, RTDs and wine in global and emerging markets. Gillian combines brand imagination with commercial discipline — translating consumer and cultural insight into distinctive positioning, innovation pipelines and sustained profitable growth.

  • Scaled Amarula to #2 cream liqueur globally, second only to Baileys
  • Global Marketing Director, CVH Spirits (formerly Heineken) 2021–2025
  • Grew Two Oceans to #1 South African wine brand in Canada
  • Turned Amazon from loss-making to £1m profit within 7 months
  • Directly managed Angostura Bitters & Rum as a distribution brand
  • MBA, Digital Transformation & Leadership, University of East London
Erica Fourie, Co-Founder Dual-inQ

Erica Fourie

Co-Founder · Insight & Strategy

The insight rigour.

25 years shaping growth, portfolio and brand decisions across premium alcohol and global FMCG. Erica has operated client-side and in agency leadership across Europe, Africa, Asia-Pacific and the Americas — translating insight into strategic clarity that leadership teams can actually act on.

  • AURA Client-Side Individual Impact Award Finalist 2024
  • Insight Lead, CVH Spirits — global consumer and shopper planning
  • Anchored Amarula's global brand turnaround in consumer insight
  • L'Oréal, Nestlé, Distell, CVH Spirits, Kantar — client and agency leadership
  • Advised executive teams on M&A due diligence and portfolio strategy
  • MCom Economics, University of Natal

Combined Brand & Category Experience Includes

Angostura Bitters & Rum Amarula Deanston Bunnahabhain Savanna Hunters Bernini Two Oceans Bain's Cape Mountain Whisky Scottish Leader L'Oréal Nestlé Danone GlaxoSmithKline Kantar Avolta / World Duty Free

South Africa · Sub-Saharan Africa · United Kingdom · Europe · North America · Latin America · Asia-Pacific · Global Travel Retail

Get In Touch

Let's talk about
what you're deciding.

If you're at a critical decision point and need clarity, direction and the confidence to act — we'd like to hear from you.

Email hello@dual-inq.com
Website www.dual-inq.com
Registered Dual-inQ Ltd · Company No. 17040716
Beechey House, 87 Church Street
Crowthorne, RG45 7AW · United Kingdom
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Credentials & Registration

UK Registered Companies House
No. 17040716
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Professional Indemnity Insurance held
Details on request
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25+ Years Combined senior
industry experience

Dual-inQ Ltd is a registered company in England and Wales. Verify our registration at Companies House.